The duo of Internet and Smart Devices are completely changing our news consumption habits. In late 2014, we hoped to see some Digital News update trends while speculating that Mobile Websites will be the talk of the day. As 2015, the results were out, and we all saw it. Now 2015 is at the end; we are speculating some new trends for 2016 and stating them as below.
1. Virtual Reality will take off in General Population
The Virtual Reality will see new opportunities in 2016. It will be seen as a gee-whiz marketing tool. Moreover, VR will start to make money as well established brands will re-invest the content money in new types of Virtual Reality content which will be experienced by masses via Mobile Phones, Social Media, and VR Headset.
Hulu has some real VR content under development for 2016 while Facebook is planning to take Oculus Rift in Mainstream in the following year. Netflix is also getting into Virtual Reality competition as it is working with Oculus to develop an app for Samsung Gear. This will assure that the Virtual Reality doesn’t only affect the American Market but all of the worlds.
As Billions of dollars have been already invested in this project, VR will finally show some money as it will create new opportunities to drive the demand. As TopShop is bringing VR in store, we are excited to see the wide industrial change in 2015 for how retail is experienced from product and demonstration to R&D to Change in Foot Traffic Patterns in the store.
2. Wearable Technology will Taste Even More Success
In the previous years, we saw some disappointments, for instance, Google Glass. However, it never changed the perspective how Wearable technology can change our life. This Year, everyone is hoping the consumer benefits of such technology will converge for creating the mass market production. More products will be connection users to technology, media system, Clothing, health, Friends, Families and much more.
This is because wearables meet with two important demands of tech savvy people. It’s personalized marketing and immediacy on demand. At this moment, we have high hopes that 2016 will prove to be a tipping point for these people. The start was when Apple Watch put mobile payments on wrists. With that in mind, we are keen to see what’s next in store for us.
3. Social Robots will play a Bigger Role
In 2016, we are doomed to see exciting advancements in social interaction with machines. Humanizing technology is not something new but with recent advancement in social robots, Autonomous machines with interact and communicate with humans by follower certain behavior patterns will now be moving in the real world.
Next Generation of Smart Robots is designed to be not only responsive but also participatory for both in retail and home. These robots are capable of understanding, predict, remember and engage. They are very well aware of how to find information, locate exactly where it is stored and understand the fact how it is integrated into brand and consumer ecosystem.
With this, the retailers and marketers will be asking themselves if they have data and information architecture in a secure location. In case the robot is asked to recommend a store to buy a something trendy for the upcoming event, will it be able to consider your store and locate it and recommend it on the fact that how you initially set up your system.
4. Sharing will see opportunities in Many Different Industries
With the Peer to Peer sharing economy grown at lightning speed, it has already changed the way that travel, hospitality, and transportation industries work. In fact, we have witnessed an amazing growth for companies like Uber. Following this pattern, we hope to see a gradual rise in consumer-generated experiences for expanding certain industries. All this by placing value on the community while making convenience their priority including price and service.
The collaborative consumption has been so attractive that it resulted in delivery services for Food, Beauty, Fitness, Health and Fashion. The fact is, industries that were once believed to be too specialized or sophisticated will share economy once it has down fueled the prospective growth.
5. 3D Printing May See Mainstream Adoption
In 2016, we will hopefully see the start of an anticipated five-year growth of 35% of 3D printing with the adoption of a technological idea into something that will entangle our daily lives. As 3D Printers will muscle in business, the idea of mainstream printing and shipping will start to feel a bit obsolete. Shipping is not the only industry that will be bothered by 3D printing. It will change the way of how it prototypes and executes product development.
The Retail outlets will set aside different areas within their stores for customizing a broad range of products. This can be in store selfie taken iPhone cases. Practically, any vertical market will be affected by this. Speaking of which, Bioprinting is one of the fastest growing sectors of 3D Printing and next year we will see more healthcare companies to commercialize 3D printed organs.
6. People are Converting towards Online News
This has been already seen in the developed countries. However, under-development countries are not far behind the race as almost 30% of the world audience is now seeing the internet as their main source for getting national and international news. Still, Television has far more audience as compared to all the big three such as Internet of Things, Newspaper, and even Radio. There is no real competition to TV at the moment.
7. Young Minds are already into The internet
It’s a proven fact that almost 65% of online traffic consists of young people between the ages of 18-30. This fact has cost the television viewership a dear cost as it lost most of its younger counterpart. Almost every youngster today depends on the Internet to get the most of his news.
This gives a head to head competition to the percentage who says that television is their main source of daily news. This finding also relates to the fact that aging people are having a hard time for embracing the internet as their source of news. But there is a lot to come in the following years.
8. Social Media is acknowledged as a Reliable Source of News
Here is a checked fact, almost 20% of people in the United States saw the news on social network yesterday in 2012, and this was more than the double who did it in 2010. People who are in their 30s are nearly like the 34% of people belonging to age group of 18-24 says they saw the news or news headlines on popular social networks such as Facebook.
9. Adults will Go Mobile
According to a recent survey, it has been found out that almost 55% of tablet owners and 60% of smartphone owners got their devices back in 2012. Yes, 70% of tablet owners said they read in-depth articles, at least, a few times a week. This also included the 20% who are doing this on a daily basis. Almost 40% of smartphone news consumers read long stories from time to time while 10% does it on a regular basis.
10. Majority of Mobile News Users Get Most of their News from Browsers
In 2012, the 60% of tablet and smartphone news users was getting most of their news from the device browsers. Less than 20% of tablet and mobile users are just using apps while the 11% of them use browser and apps occasionally.
11. Tablet Users are now more engaged
Almost 30% of tablet news users said they spend more time with news since they got their hands on the device.
Another 46% made the statement that their device is adding to the news they consume while 70% of tablet users stated they read in-depth articles on their device. This clearly shows that tablet users are more engaged than smartphone and Computer as they feel comfortable for reading something on their device.
12. Online News is more Press Bias than Integrity
Almost every 3 out of 5 people who consider the internet as a source or reliable news says that the online news is more politically biased than it is on matters that we care about. Another 70% users statement that they are now spending time on unimportant and unrelated stories then they should spend time on things they do care about.
13. More People Turn to The Internet for Campaign News
In 2012, the Presidential Election, 47% Americans used the internet as their main news source for the whole campaign. This eventually surpassed the figures that depended on Newspapers (which dropped to 27%), Radio (20%), and Magazines (3%) while still falling behind the Television, which boasts the percentage of 63%.
While every medium to deliver news is far from the television, the internet, social media and smart devices are the only thing giving it a tough competition, and we saw that in previous years. In 2016, we are hopeful that it further affects the percentage Television currently entertains and adds it online audience. This remarkable growth indicates the fact that The Internet makes every bit of information available to everyone.