Ireland Digital Future
This 56 page report carried out by Amarach Research for UPC,” identifies how Irish people, consumers and businesses use the internet and digital technologies, how they intend using it in future and how the Irish internet economy can contribute to overall national competitiveness in the future” This is a great source of valuable & insightful information a most read for all Digital Marketers in Ireland.
- 40% of online shopping is kept in Ireland, 60% goes abroad.
- 53% of Business in Ireland are influenced by online feedback compared to only 29% in Germany.
- 56% of Irish Business plan to sell to more customers outside Ireland in the next 1-2 years.
A bit of light reading before bed:)