Tools of the Trade

Digital Marketing Tools

I am going to run through a number of tools & software that will help you maximise your daily productivity & results. We all know Time is Money and wasting time manually wading through data  can end in poor results for your clients and wasted time for you. These tools will  help put you on the fast track to success in all aspects of Digital Marketing . Each tool has its merits but may not be the right fit for you or your organisation so make sure you try out any free trials before taking the plunge.


SEO Combi Tools

SEO Power Suite




SEO PowerSuit consist of 4 apps that can get you a large stream of visitors. You can invest in any of four tools. Below is a brief description of each app:

  • Rank Tracker

Helps you with keyword research


  • WebSite Auditor

Best for site content and structure optimization, XML Sitemap generation


  • SEO SpyGlass

Helps you find more than 100,000 backlinks that your competitors have.


  • LinkAssistant

Helps you build link directories to establish link partnership, which includes reporting and exporting facilities



SEO PowerSuit comes with 30-day Money-Back Guarantee


SE Ranking



SE Ranking is a cloud-based SEO app for individuals, enterprises and agencies. Below are the reasons you should get SE Ranking:


  • It’s accuracy is 100%
  • Helps you to know the actual position of your site on major search engines in all regions of the world
  • Completely automated
  • Customizable reports of your site’s ranking
  • User-friendly interface
  • It comes with a 14-day trial period as well

Raven Tools


It’s another great SEO tool that is a must-have if you have a website that is badly in need of traffic and high rank. Raven Tools can:

  • Prepare SEO reports
  • Configure an automated crawl
  • Helps you discover technical issues with your site
  • Help you with link building

On top of these, it offers a 30-day money back guarantee.

Social Media



For social media management, HootSuite is an ideal platform. Take a look at its salient features to know if it is what it claims to be:

  • It has more than 10 million users
  • Used by more than 800 of the Fortune 1000
  • Used in all countries of the world
  • The app has been installed for more than 2 million times
  • It has the biggest ecosystem with more than 150 apps

You can try out HootSuite by signing up for its free plan, and then you can go for the Pro Plan.

Sprout Social


Sprout Social helps you create an incredible experience across all the social networks. With Sprout Special, you can:

  • Find opportunities to have conversations on social platforms with ease
  • Post messages on LinkedIn, Google+, Facebook and Twitter.
  • Measure performance and weigh your social efforts

You can try out any plan of Sprout Social for 30 days without making any payment.



With BuzzBundle you can:

  • Monitor Facebook, Twitter, LinkedIn, Google+, Blogs and forums etc
  • Get all data in real time
  • Easily prioritize discussions that are important
  • Send private messages on all the social media platforms
  • Post content through a publishing queue

You can also use BuzzBundle’s highly secure system of login and profile protection. Plus, you can download the app for free.


Email Marketing



Sending emails is a time-consuming job, but it’s not the case anymore. With Aweber, you can connect many platforms. If you want to buy online with PayPal or get registered for a webinar, your email will be added automatically, and you will just need to focus on your email.

  • Below is what you can do with Aweber:
  • You can benefit from Email automation, email templates and many other features
  • With Aweber, you will have peace of mind that your email will land in the inboxes of the subscribers
  • Mobile apps
  • You can try out the product for 30 days for free


Constant Contact


Constant Contact is a great solution for creating professional email newsletters for attracting customers. It offers a lot of features that make it easier for you to send emails.

  • It allows you to choose a template and create an email
  • It allows you to easily post and monitor your email on social networks, such as Twitter, Facebook, LinkedIn and others.
  • It allows you to upload your important email list from Outlook, Gmail, Excel and others.
  • Once you have sent an email, the tool will let you know who is checking your emails.
  • According to MarketingSherpa 2013 Email Marketing Benchmark Report, 98 out of 100 Constant Contact emails land in customer’s inboxes.


Word Stream


Pay Per Click campaigns are all the rage nowadays. With this advertising campaign, you are on the safe side as you pay only for what you get. WordStream offers a complete solution. With this platform, you can get:

  • PPC Software

For optimizing your paid search and social media advertising

  • Free Graders

For instant reports on Google AdWords account with recommendations for better results

  • Managed Services

Help with search marketing campaigns.

  • Special but reasonable pricing and plans for growing agencies



SpeedPPC allows you to create amazingly effective PPC campaigns in short order. The platform has the following featuers:

  • Allows you to Build incredible PPC campaigns very fast
  • It is ideal for performance-oriented PPC advertisers
  • Create highly lucrative campaigns with ease
  • Google will give you quality score, reduced costs and better ranks
  • Will get you loads of traffic

Both of its monthly and annual plans come with a free trial period.


E commerence Platforms


Affiliate Link

If you have online business (ecommerce), Shopify is without any doubt an ideal platform for you. Shopify has been in business for about 10 years. With Shopify you can:

  • Launch an online store for selling goods
  • Organize your products customizing your storefront
  • Accept payments with credit cards
  • Track and respond to all orders
  • Comes with 14 days of free trial

You can do all this from the comfort of your home with a few clicks of your computer mouse

EKM Power Shop

Affialte Link

ekmPowershop is a reliable, easy to use online shop. It offers free support, amazing templates with no contract. Now, you can easily sell your products on the web. Below is the salient features of ekmPowershop:

  • In the UK, 25% shops use ekmPowershop
  • It is easy to use. No web designing or IT skills required
  • ekmPwershop helped over 30,000 shops, so it’s very search engine friendly
  • It is a cloud-based ecommerce platform
  • It allows you to set up your online store with ease. You can start trading in less than an hour
  • You don’t need to sign any contract or agreement
  • The platform is upgraded every week with new features
  • You can try it free for 14 days

Big Commerce


Loaded with lots of feature, Bigcommerce allows you to benefit from the following tools:


You can use Bigcommerce’s trial offer to find out if the product is right for you.


Affilate link

Volusion is on the list of biggest eCommerice shopping cart systems nowadays. The company serves big names, such as 3M, Intel, Chicago Tribune and National Geographic, just to name a few. Below is what you want to know about Volusion:

  • Comes with 14-day free trial (no credit card required)
  • Webhosted
  • Easy to use
  • Hundreds of free website templates
  • Strong payment processing system
  • Reliable customer support




MaxCDN is now one of the best CDN providers for valued WordPress users. The company’s affordable Content Delivery Network is an ideal solution for any WordPress user.

  • MaxCDN is very easy to setup and use
  • It boosts your website speed
  • It offers 24/7 customer support
  • You can make money with MaxCDN
  • Many trustworthy WordPress brands use MaxCDN
  • It comes with a free test account


Blue Host


Bluehost is one of the most popular web hosting company managed by Endurance International Group. More than 1.9 million domains are hosted on Bluehost and its sister companies. Below are some salient features of Bluehost:

  • A variety of Web hosting options
  • Useful add-ons, such as Google Apps, SiteLock, backup tools
  • Offers one-step integration with CloudFlare
  • Easy-to-use interface
  • Weebly site-building software
  • Shared Web Hosting Packages
  • Virtual Private Servers
  • Dedicated Servers
  • Site Creation
  • Managed WordPress Web Hosting
  • Email
  • Hefty Security Features
  • Trial offer

Dream Host

Being a small business web hosting service, DreamHost is an experienced web hosting company that stands itself out from the crowd with its low-price plan and lots of other features.

  • Advanced Functionality
  • Blogging Made Easy
  • Cloud storage plans
  • Enterprise-Level Reliability
  • Extensive domain-management tools
  • Generous money-back guarantee
  • Good VPS offering
  • Limitless Possibilities
  • Lots of security features
  • Satisfaction Guaranteed
  • Unlimited data transfers per month
  • User Friendly

Unlike its competitors, DreamHost offers 97-day money back guarantee.

Keyword Research

Long Tail Pro


Long Tail Pro has been used by more than 70,000 SEOs and marketers since 2011, and it is the best keyword research and competitor analysis app out there. Below are the main features of this product:

  • Keyword research
  • Competitor analysis
  • Pay Per Click analysis
  • Real-time filtering
  • Domain name check
  • Adding notes
  • Rank checker
  • Expert results
  • A 10-day free trial (no credit card required)

Market Samurai


This standalone SEO keyword research tool is all the rage and helps you find the best keywords in your niche. With Market Sumrai you can get the features given below:

  • Keyword Research
  • Trends
  • SEO competition
  • Domain match
  • Monetization
  • Find Content
  • Publish Content
  • Promotion
  • Market Samurai Dojo
  • Market Sumrai offers free trial version of the software.

Competitor Analysis


Affilate Link

SEMRush allows you to benefit from your competitors through insights into the strategies of your competitors in paid search, link building, organic search, and advertising. With SEMRush, you can create perfect advertising strategies and content.

·         Organic research

·         Advertising research

·         Display advertising

·         Backlinks

·         Video advertising research

·         Product listing ads

·         Keyword research

·         Social media tool

·         Position tracking

·         Site audit

You can try it out for free

Keyword Spy


KeywordSpy is an effective tool that allows you to keep an eye on your competitors in terms of keyword search, traffic analysis.

  • It allows you to general keyword research and competitor research
  • It lets you track website with respect to highest PPC campaigns
  • Allows you to track tools promoted by top affiliates
  • Allows you to choose the best keywords and gives suggestions to improve your landing page
  • Helps you find competirs and the keywords used by them
  • Helps you get new data with daily updates
  • Helps you get lucrative keyword and ad copy combo
  • Has a database of over 127 million useful keywords

You can try out its lifetime free trail account for best results.

SEO Spyglass

With SEO SpyGlass tools, you can track the backlinks of your competitor in addition to investigate complicated data and link patterns in a few moments. You can do the following things with SEO Spyglass tools:

  • Make a list of a site’s backlinks
  • Find out the keyword anchor text in the backlinks
  • Find the pagerank of each link
  • Reveal the server IP address
  • Find the page title of each backlink
  • Get links from popular forums and blogs
  • Get links from landing pages
  • Get links from top directories

You can download the starter edition of the software for free.


Keyword Rank Trackers

Rank Tracker (Link Assist)

It allows you to look for profitable keywords and help you check your website’s ranking on major search engines, such as Google, Bing and Yahoo! It’s main features are described below:

  • It’s easy to use
  • Totally search engine friendly
  • Very fast, can check hundreds of links in a few minutes
  • Allows you to work with as many sites and keywords as you want
  • Has excellent support
  • Is updated frequently
  • Best for keyword research
  • SEO reports creation
  • Traffic metrics
  • Easy data management
  • Search safety
  • Flexible settings

You can download its free edition to check it out before placing an order.

Rank Trackr


As the name suggests, RankTracker allows you to track your local rankings in depth. This is the only best tool that can help you track any type of ranking. Below are its main features:

  • Local tracking
  • Search volume tracking
  • Client reports
  • Historical overview
  • Report scheduling
  • Email reports
  • Advanced filtering
  • Customization
  • White-label support
  • Competitor analysis
  • User management
  • Powerful API
  • 10-day free trial

Ezee Rank Tracker

Ezee Rank Tracker is the best ranking app that allows you to:

  • Get unlimited URLs and keywords
  • Get accurate ranking data
  • Get project insights
  • Get alerts
  • Get YouTube video rank monitoring
  • Track top website statistics
  • Get important social signals
  • Get automated reports on a daily basis in PDF


Link Building


LinkAssistant is a link management as well as link verification tool. It offers all what you need to start and run a powerful link building campaign. With this tool, you can:

  • Verify backlinks for issues regarding SEO
  • Get in touch with webmasters to resolve issues and remove spam links
  • Find quality backlink sources
  • Make a link directory and upload it on the site
  • Track your link profile development

Before buying, you can check out its free edition.

Link Prospector


With Link Prospector, you can build links faster and find links that can help you improve our ranking. Its powerful Link Target Score algorithm makes sure you grab the best opportunities. It allows you to:

  • Take control of query parameters
  • Make use of the keyword combiner tool for building query list with ease
  • Expert the results and use them in your current workflow

You can try it for free.

Word Press Plugins

Warfare plugins


Are you looking for a way to increase your social shares and traffic? If so, Social Warefare is the solution. It offers attractive, fast share buttons for WordPress blogs. According to reports, Social Warfare increased social shares by three times without effecting the speed of blogs. Below are some of the enticing features of Social Share:

  • Attractive
  • Lighting fast
  • Customizable
  • Social proof
  • Pinterest images
  • Responsive


Visitors should become your subscribers and this is what the difficult part of the job. But with OptinMonster, this has become easier. OptinMonster is ai powerful lead generation and customer acquisition app for marketers like you. Here is a glance at some of the main features of the product:

  • OptinMonster Builder

·         Multiple Form Types

·         Exit Intent® Technology

·         A/B Split Testing

·         Page Level Targeting

·         Built-in Analytics

You can try it’s basic version for $49 per year.


Security of your website is of paramount importance and you can’t compromise on it. If you want to secure your site, try Sucuri. It offers a range of products that are listed below:

  • Website Firewall
  • Website Antivirus
  • Website Backups
  • WordPress security
  • Enterprise Services




Whether you want to customize your site for cell phones or create a beautiful cell phone version of your site, you can do that in a few minutes with WP Touch. Below are some salient features of WP Touch:

·         5X Faster than Responsive
·         Elegant Visual Effects
·         Touch Enhancements
·         Crisp Retina Interface

You can also buy any of the various beautiful mobile themes.

Website Audit Tools

Website Auditor

Site errors are bad for SEO. You may not get good ranking if your site is of poor quality and gives error often. You have to make sure your site loads without errors and gives what a visitors wants. With WebSite Auditor, you can fix all on-page issues making sure your site is stable and efficient. Below is what you can do with this tool:

  • Locate technical issues that are effecting your ranking
  • Fix the issues
  • Find out how your competitors handle on-page SEO
  • Get suggestions about how to use keywords on your pages

You can try out the free edition of this tool before making a purchase.

Website Audit Reporting Tool

With Site Auditor, you can detect on-page and off-page problems with the help of site audit reports. You can also schedule how often the crawls should happen and then you can compare results for improvement. With this product you can fix:

  • Broken links
  • No-follow links
  • Duplicate errors
  • Missing Google Analytics code

Check out its 30-day free trial to make sure it is worth paying for it.



It’s a powerful Internet marketing platform SEO/SEM projects and Branded Reports. You can do the following with this product:

  • Perform primary SEO routines
  • Make use of dedicated SEO tools
  • Make use of analytical tools
  • Make branded reporting




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